Do Real Estate Online Leads Suck?

Zillow, Facebook and so on - do these real estate online leads suck? They don't - but your lead conversion skills or your lead conversion plan may... Mike Novak from The Novak Team in Everett shares his personal hints about how to improve your lead conversion skills for your breakthrough in real estate.

Do online leads suck? No, they don’t.

But: Most of us are pretty bad at conversing leads. As agents, we try out new leads, but then give up quickly. For long lasting success, it’s important to have a hard look at your lead conversion plans and how far out you plan your conversions.

Different lead sources have different timing parameters.

• Facebook: When people are stumbling across your ad on Facebook, they are not actively searching for houses. They are looking at their friends’ puppy pictures, are answering on posts and are scrolling through their news feed, until your ad shows up. They is no real search intend there. They are not searching for a home – yet.

  Therefore, Facebook leads could be 9 to 12 months out on average.

• Zillow: Due to the intent when it comes to actively searching for houses, Zillow has a much shorter conversion time. Most agents see results in 30 to 60 days from the first contact to actually closing a transaction.

  If you are looking for some quick wins, Zillow might be the place to look at!

If you would like to get some help with your lead conversion plans, feel free to reach out to us!

We are happy to help and share with you easy hints that might work for you as single agent or real estate team.

Our team welcomes humble, hungry and smart experienced agents to talk with us about the value we provide to our agents and see if there is possibly a good fit. For our agents, we offer a lot of unique advantages to help you make it for the long run in real estate and help you develop winning habits.