Leads in Real Estate: How do Buyers Find the House They Will End Up Purchasing?
How do clients find their dream home - and what is the best way for clients to get in touch with potential clients and helping them finding the right home for them?
How do clients find their dream home - and what is the best way for clients to get in touch with potential clients and helping them finding the right home for them?
Let's explore the data!
50 percent - Online: Fifty percent of buyers actually find the house they are going to purchase online. As an agent, it’s important for you to make sure you know how to generate and convert online leads from Zillow, Facebook and such. Please visit the tutorial about online lead conversion rates to know more!
28 percent - Agent: A big portion of buyers found a home with their agent. As an agent make sure to show your client possible homes, send them multiple options once a day via email or text multiple times a week. Whenever a new listing pops up – let them know you are thinking of them!
2 percent - Open houses: Open houses definitely work! But they have to be done right to not waste your and the client’s time. Set out signs, get a lending partner, make it a fun environment - and make sure you have a way to capture those leads so you will be able to follow up. Please visit our tutorial about open houses for more hints!
4 percent - Everything else
When thinking about helping our clients, online leads, direct communication and open houses are the way to go.
Want to know more? We are happy to share our action plan with you!
